Brass Razoo

Brass Razoo is rated 3 out of 5 in the category writing and editing. Read and write reviews about Brass Razoo. Brass Razoo provides writing and technical copy writing services intended for an audience of Information Technology influencers, decision makers and buyers. We don’t focus on features and benefits but try to help our clients create material that assists them build a solid business case that influences “C” level executives. : Technology spending demands a business case: The challenge faced by many technologists is that their vision is lost in translation when pitching ideas. They become absorbed with the features and benefits. They forget that there are competing forces that vie for funding that often are supported with better business drivers and an executive sponsor. Competing against other technology business projects: Seasoned veterans will regretfully tell you about their pet projects that have been given approval by management only to be sidelined after a new, more urgent need arises. Important projects languish or are assigned a lower priority for the want of a better business case. Drilling down to the core business drivers: You can get lost in the message. You may get a single shot at reaching your target prospect. Identifying the three core messages is critical in building a persuasive messaging platform. Never forget that other market - mergers and acquisitions: Selling services is great but it doesn't come close to the financial pay-off of selling your company. Every document must make your organisation look like an acquisition target. Your website is never completed, but in a constant state of rewriting that reflects the constant change of the IT marketplace. Information technology content without the hyperbole: If your product or service is unique, innovative or disruptive then say it. Be ready to support your claims because the enterprise technology market is populated with wary buyers who will dismiss or ignore your claims if they don’t pass their experienced truth detector.