The How Factory

The How Factory is rated 3 out of 5 in the category consumer goods. Read and write reviews about The How Factory. The How Factory is the consulting group that provides immediate access to over 20 years of the knowledge, demonstrated capabilities, and experience needed to develop and grow consumer goods businesses. The How Factory is not to be mistaken for a traditional consulting firm. We provide an expertise-driven service from idea generation, to the “How” of going to market both in Australia, and globally. We walk the walk and can take you with us, one step at a time! Focusing on FMCG/CPG, Science & Technology, Health & Wellbeing, Nutraceuticals and Pharmaceuticals. The How Factory works with Industry Groups and Associations, entrepreneurs, businesses looking to upscale, retail and new entrants especially to the Australian and UK Markets. We offer a wide range of services, market validation, scoping new product development, go to market, growth and execution strategies with 2 clear methods. We help you do it or we do it for you! The How helps clients wear 4 different hats to drive sales. Consumer, Shopper, Retailer, and Supplier. E.g. From a retailer’s point of view, the focus is on driving incremental category growth/ adding value. Not just focusing on selling an individual product we position to add value to the overall category. The How can help clients manage their major retailer relationships to maximise opportunities. Collaboration and understanding are the name of the game. The How helps clients understand the actual picture...360degrees. Look at things holistically to drive sales. From the Customer/ consumers point of view. What are the differences between the two by product/category and identify what each is actually looking for? Who, what, when, why, where, how and how often! What are their customer journeys and decision tree? How can we make their life better? If you would like to get involved, please call. Marie Dearlove ☎ +61(0)437825305