EveryAGE Counts

EveryAGE Counts is rated 3 out of 5 in the category civic & social organization. Read and write reviews about EveryAGE Counts. Ageism is stereotyping, discrimination and mistreatment based solely upon age. EveryAGE Counts is a campaign that focuses on ageism against older people. The aim of the EveryAGE Counts campaign is to shift damaging and pervasive negative stereotypes about ageing and older people that are hurting people’s lives and preventing current and future generations of older people from participating fully in society. If we can positively change thinking about ageing, we can re-imagine getting older and set the foundations for current and future generations to age well. EveryAGE Counts is a grassroots campaign that was developed by a diverse coalition of organisations and individuals to tackle ageism.