The Jam Jar - Advertising Agency

The Jam Jar - Advertising Agency is rated 3 out of 5 in the category marketing and advertising. Read and write reviews about The Jam Jar - Advertising Agency. HUMANS ARE WHAT & WHY The Jam Jar believe we're whole creatures, our hearts and heads are connected. Consequently, we pay full attention to WHAT & WHY as we create your brand, your retail campaigns, your online activity. You see, we believe thinking matters. Ideas shape how people feel and what they think. It's what people think and feel about your business that makes you different. That's how to deepen your brand connection. WE DON'T THINK OUTSIDE THE SQUARE: WE THINK AROUND CORNERS It's a mind bender. As you read did you question yourself comparing what we wrote to the usual phrase "we think outside the box"​? If you did it highlights the importance of culture (established ways of thinking). The Jam Jar believe the gold already exists: it exists in consumer minds. We believe there is power in understanding. We believe there is a difference between understanding and guessing. We get beneath the noise of the rational mind, the part of our brains that seeks to compare. We think comparison is not always good in the world of business. There needs to be another way if we are to sustain ourselves that is not simply about undercutting competitors with a lower price. We can show and create this other way for you. This is the true way to add power to your brand, and your retail campaigns. PRICE IS NOT A STRATEGY THAT HELPS YOUR BRAND Let us be clear. Price is not a brand strategy. It is a weakness in the world of brands. Why? Because it's not deep enough to generate belief or repeat purchase intent beyond that one transaction. So while it is (very) useful as a tool to leverage market activity, it will not engender the sort of belief or conviction that keeps people coming back, has them singing your praises to their friends, and strengthens your position against your competition.