Harvest Insights

Harvest Insights is located in South Melbourne, Australia on Level 1/378 Clarendon St. Harvest Insights is rated 4 out of 5 in the category er in Australia. Hello, we're Harvest. We are a food & beverage consultancy that specialises in product and service design and evaluation. We partner with you to disrupt our collective understanding of the consumer’s reality, by getting close to the moments that expose their motivations and frustrations. Through qualifying and sizing opportunities for improvement and innovation, and facilitating the design journey, we empower you take action to optimise for growth. We love what we do. Explore and Question: Want to know what your current of potential consumers and shoppers think? Let’s talk to them. • Customer journey mapping • Checkout to trash (product lifecycle mapping) • In-home consumer one-on-one interviews • Focus groups • Contextual inquiries Review and Consolidate: To be truly consumer-centric, research needs to consider the broader social and cultural context of the business objective. Let's make the most of what we already know. • Trend Consolidation • Sales data integration • Tracking and segmentation • Discovery sessions Immersion and Collaboration: We live and breathe all things food & beverage and we’d love to take you on the journey too. We can plan and host a range of activities to get you and your team into the world of the consumer. • Service safaris • Synthesis workshops • Insights showcases • Co-piloting Experiment and imagine: Ideating and iterating from the viewpoint of the end-user helps us identify untapped opportunities. We can facilitate innovation through experimentation and imagination. • Ideation • Co-creation • Service role-play • Prototyping Screening and sizing: Scratch beneath the surface, and you’ll find we are data nerds that understand the business imperative for screening ideas and sizing opportunities, as well as the hands on know-how to crunch complex numbers. • Concept Screening • Sensory Evaluation • Segmentation • Product and Price Optimisation