The Sideways Theory is rated 3 out of 5 in the category creative strategies that drive results.. Read and write reviews about The Sideways Theory. The Sideways Theory defines the link between creativity and strategy. Creativity can be unconventional and impulsive, which is useful for getting attention. Meanwhile, strategy is more dependable because it’s based on theories that have been repeatedly tested and verified over time. When these two opposing forces are brought together in a controlled environment, the results can be incredible. This phenomenon is The Sideways Theory.
Address
Level 7, 50 Pirie Street
Company size
1-10 employees
Headquarters
Adelaide, South Australia